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Bud Light is the drink of choice for the transgender community. It's undergone a transition, but it's a trainwreck. The company has lost billions in market value, though that's not the most puzzling part of this journey into advertising purgatory.
Nine times out of ten, the market will usually sort this nonsense out, and it has because the curtain has revealed a how-to guide in destroying a company. The company partnered with a biological man posing as a female to help reach a larger audience. Why that was necessary is beyond me; it's beer. But the move sent Anheuser-Busch's social media team running for cover. Did the beer giant need to make this move?
Katie wrote about it yesterday. The company's marketing czar, Alissa Heinerscheid, decided to insult the brand's current customer base as "fratty" and "out of touch" and try to supplant these loyal patrons with…transgenders. The geniuses at Bud Light opted to torch its current patron base to enhance market share with a community that's less than one percent of the population.
To pour more salt in the wound, the left has found a way to insult women again, choosing a dude, whereas there are legions of women that could have been the new face of the beer. They had the entire US Women's Soccer team as a pool—they drank Bud Light when they won the 2019 World Cup – "We're a 100-plus billion-dollar company that will increase its share by catering to the smallest of minorities in America, and we'll do it in the most disparaging form imaginable!"
All I can say is that I'm glad I'm a whiskey drinker whose brands seldom participate in these woke games...for now. I've never seen a bunch of morons take a great thing and utterly ruin it in less than a month. All Bud Light had to do was leave it alone; the money would still be pouring in from sporting events, restaurants, college campuses, and other events where beer consumption was prevalent. Instead, it decided to play politics and weaponize Bud Light to force us to accept biological science fiction because that's the future or something.
It's beer, folks. You're trying too hard; some things aren't meant for total political retooling. The youth don't care about whether Bud Light is LGBT friendly—they want to get wasted and will consume whatever they can get their hands on, whether it be Bud Light, Keystone, Natural Light, or any other cheap brew that tastes like battery acid.
It circles back to a huge conservative miscue: the belief that these leftist college kids would mellow out once they graduated, got a job, and started paying taxes. Nope. They've brought their activism to the board rooms, using grossly exaggerated social media data to show boomer executives that the nation has become 57 percent LGBT overnight—it's not. It never will be, but the social media lynch mobs are a nightmare to deal with, even though most of these companies are un-cancellable. They could steamroll all the noise and still make profits. As some have noted on social media, those companies that have gone woke have trashed legacy companies or set the stage for massive financial instability.
Not everything needs to be political. If anything, alcohol consumption often led to bipartisan compromises on the Hill. But these aren't normal people. They will make you care. The unnecessary and idiotic marketing makeover of a beer company is all the proof you need regarding the aims of this left-wing agenda.